But for that niche group of people who make a big deal of going to CinemaCon in Vegas every April, NATO is the National Association of Theatre Owners. But now no one needs to be confused. NATO, the ...

No more being confused for the North Atlantic Treaty Organization. NATO, the cinema trade group which represents movie theaters across the country, is changing its ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

The National Association of Theater Owners — for years known as the "fun NATO" by insiders — will also celebrate its new name, Cinema United, when gathering in Las Vegas with Hollywood studios.

"We have the ability to give the experience of 35mm, 70mm, 16mm... We care about it." Theater association Cinema United has ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

CinemaCon, the annual gathering of cinema owners and Hollywood studios, is hosted in Las Vegas by the newly rebranded Cinema ...

LAS VEGAS —Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for audiences to watch at home. Cinema United, a trade organization ...