Conor McGregor is being dropped by Proper No. 12, the Irish whiskey empire he helped construct, the company announced Tuesday. The decision comes just days after the fighter was found liable in an ...

Conor McGregor is being dropped by Proper No. 12, the Irish whiskey empire he helped construct, the company announced Tuesday. The decision comes just days after the fighter was found liable in an ...

With that said, at an MSRP of $25 (the press release says “up to $30”), Proper No. 12 would seemingly be aimed at an ever-so slightly higher segment of the whiskey market, making it a toss-up ...

Fast forward to this Tuesday, and McGregor learned that he's no longer going to promote Proper No. 12 Irish Whiskey. That decision was made by Proximo Spirits, which acquired his majority stake in ...

Artem Lobov, a retired fighter who was once a training partner of McGregor's, is suing the UFC star over a substantial amount in unpaid proceeds from the sale of McGregor's Proper No. 12 Irish ...

CONOR McGregor has spoken about the success of Proper No 12 whiskey and revealed: “In ten days we sold six months’ worth of product.” Despite a setback on his UFC return, the Notorious is on ...

It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work.

History of Conor McGregor's Proper No. Twelve Irish Whiskey. While McGregor launched his Proper 12 whiskey in Sept. 2018, he's proudly expressed his love for whiskeys and other spirits for years.

Proper No. 12 Irish Whiskey was co-founded by Conor Mcgregor, his manager Audie Attar and Ken Austin. Austin is a veteran in the alcohol industry, having previously worked for E&J Gallo and Seagrams.

As part of his new six-fight contract with the UFC, McGregor’s Proper No. 12 Whiskey will be a sponsor at each of his six upcoming fights, ESPN reported on September 21.

Very much what you would expect from an Irish whiskey, ... I’m more than happy to give a blunt assessment. I may have come off overly hard on Proper No. 12. It isn’t a bad whiskey by any stretch.