Conor McGregor will no longer be the face of Proper No. 12 Whiskey, according to a report from Irish Independent.

This past Tuesday it was revealed that Proximo Spirits, the parent company of Proper 12, will no longer use McGregor’s name or image on the Irish whiskey.

Four Irish pot still whiskeys scored Platinum medals at the 2025 Beverage Testing Institute judging. These are the whiskeys ...

Today, Proper No. Twelve® Irish Whiskey announces the launch of the One for All Project, a nationwide initiative addressing the severe funding crisis facing ...

“Since 2021, Proximo Spirits has been the 100pc owner of Proper No 12 Irish Whiskey,” the company told the Irish Independent in a Tuesday statement.

On Tuesday, Proper No. 12, the Irish whiskey brand McGregor co-founded and built into a global success, announced it would sever ties with the fighter following his recent legal troubles.

Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Proper No. Twelve dropped McGregor after he was found liable in a sexual assault case.Video ...

Proper Twelve Irish whiskey will no longer use Conor McGregor's likeness after a jury found he assaulted Nikita Hand in Dublin in 2018.

Conor McGregor and Proper Twelve have been linked since the whiskey brand's inception in 2018 – but not any longer. On Tuesday, Proper Twelve-parent company Proximo Spirits announced it will no ...

With $5 million already donated to first responders, the whiskey brand unveils a major initiative for firehouses facing significant resource shortages nationwide In the program’s initial phase, Proper ...

Proper No. Twelve® Irish Whiskey announces the launch of the One for All Project, a nationwide initiative addressing the ...