As part of the mandate, Schbang rolls out Google Veo 3-powered creatives focused on real-life scenarios and Pyng’s expert discovery platform ...

The campaign, conceptualised by Eggfirst Advertising, features four films that reflect mothers’ everyday trust in organic food, spotlighting staples like dal, rice and sprouts ...

Studio to focus on blending storytelling with emerging technologies, including generative AI, to develop original IPs, ...

Agency leads digital storytelling and consumer engagement for Tilaknagar Industries’ newly launched luxury brandy offering ...

In a satirical campaign video, Urvashi Rautela declares herself a maths pioneer and shares her “financial secret” behind ...

In his new advisory role, Rao will support Gullak in building a distinct brand identity, guiding product positioning, and ...

The Mumbai-born executive, currently Chief Operating Officer, will take over as CEO next year, becoming one of the few Indian ...

While sentiment stays positive, 27% of APAC retailers cite customer loyalty as their biggest challenge, ahead of pricing ...

Bakshi, formerly with Shopify and Wix, will oversee GoKwik’s growth charter across marketing, partnerships, international ...

Madison has handled Marico’s media duties since 2003, barring a brief period in 2017 when the mandate was awarded to Lodestar ...

According to ED, illegal betting platforms defrauded users and laundered crores; Google deposes in probe while Meta skips scheduled appearance ...

With over two decades of experience in strategy, insights and analytics, Mann moves from Nielsen Media where he led marketing ...