Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those that convert. Shop Campaigns went GA for all merchants on Wednesday.

AS Beauty has been using the enterprise version of Shopify Shop Campaigns to acquire new customers and only pay for those ...

Firefox, Edge, Brave, Opera and newer browser startups aren’t keen on the Justice Department’s proposals for fixing Google's ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

It’s hard to buy a coffee, magazine or sweater these days without someone demanding your name, number, email or home address.

In prior holiday seasons, Mars United execs offered AdExchanger end-of-year commerce perspectives as a rare bird in the ...

Massive holding company Omnicom is set to acquire acquire IPG, itself a holdco of several major agencies, for $13.25 billion.