Entravision, a leading media and advertising technology company, is pleased to announce the appointment of Jamil Downey as ...

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, ...

Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

You have probably heard the term ‘growth marketing agency’ thrown around, if you are in the app industry. It’s a more dynamic approach than traditional marketing, where the focus is on constant ...

This guide will cover everything from how being an eCommerce affiliate marketer works, how you stand to profit from getting involved, and how to choose the best eCommerce affiliate programs available.

Games affiliate networks connect publishers with affiliate programs that allow them to promote games and their related offers in return for revenue. This guide will cover everything from how being a ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

Coming up with an app idea is one thing. Getting it into development is another. And that’s where app investors come in. Through app funding and other resources, app investors can maximize the sales ...

This guide will cover everything from being a pay-per-call affiliate, how you stand to benefit from getting involved and how to choose the best pay per call affiliate networks. Pay per call affiliate ...

Mobile CPA affiliate network is a marketplace that hosts offers to promote different kind of apps – games, utilities, music apps, dating ones and more. Such network is capable to track and analyze ...