The customer engagement and retention platform provider CleverTap has acquired rehook.ai, a promotions automation solution ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

Omnicom however saw organic revenue decline across more than half of its business sectors including PR and healthcare.

The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...

OS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

The joy of retail serendipity is fading—61% now shop online for convenience, while 36% miss the thrill of unexpected finds, ...

Recognising this shift, Classmate introduced AR-enabled notebooks in 2022 and now, with eduGAMES Infinity, expands its ...

As cricket pivots to nonstop content, Shubha Pai of YouTube Sales and Solutions, Google India, urges brands to rethink IPL ...

Articles written by Kruti Berawala ...

Depending solely on performance marketing to tap 5% of potential clients excludes 95% unaddressed, states NP Digital India's ...