Underpinning the core of the campaign is the focus on making brain health accessible and enjoyable for older adults — whether through gaming or taking multivitamins.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Susan Perlbachs, chief creative officer of Eversana Intouch, discusses how marketers are navigating a new world order of scrutiny.

More than 15 million people 55 or older don’t have a spouse or biological children; nearly 2 million have no family members at all.

Deals: Novo Nordisk is set to buy a blood disease drug from Omeros for up to $2.1 billion. Bristol Myers Squibb acquired Orbital Therapeutics for $1.5 billion. Boehringer Ingelhei ...

Roche will sell flu pills to cash-paying patients for $50. The company launched its direct to consumer sales of influenza antiviral pill Xofluza. ( Reuters ) ...