Underpinning the core of the campaign is the focus on making brain health accessible and enjoyable for older adults — whether through gaming or taking multivitamins.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Susan Perlbachs, chief creative officer of Eversana Intouch, discusses how marketers are navigating a new world order of scrutiny.

More than 15 million people 55 or older don’t have a spouse or biological children; nearly 2 million have no family members at all.

Deals: Novo Nordisk is set to buy a blood disease drug from Omeros for up to $2.1 billion. Bristol Myers Squibb acquired Orbital Therapeutics for $1.5 billion. Boehringer Ingelhei ...

Roche will sell flu pills to cash-paying patients for $50. The company launched its direct to consumer sales of influenza antiviral pill Xofluza. ( Reuters ) ...

The cold and flu brand generated an impressions SOV of 4.71% and 2.9 billion impressions, primarily through CBS and its show GMA 3: What You Need to Know. The Proctor and Gamble brand invested $10.3 ...

Drug candidates spanning oncology, neurology, rare diseases and more are approaching critical development as the calendar turns to 2026.

Sora, OpenAI’s new social media app, has the power to transform medical marketing — here’s a peek into what it can do.

Already-scarce Medicaid coverage of the highly touted weight loss drugs could become more limited, with federal Medicaid funding cuts expected in the wake of the massive tax-and-spending bill ...

At a September Senate hearing, Health and Human Services Secretary Robert F. Kennedy Jr. boasted about a rural health initiative within  President Donald Trump’s “One Big Beautiful Bill Act.” ...