Brand USA faces a tourism reckoning as global visitors look elsewhere
Forget glossy campaign reels. The damage to Brand USA is showing up in the data – and on the faces of would-be visitors ...
TikTok gets a stay of execution – but the power play behind it is bigger than content
TikTok has just been handed another stay of execution. In a social post that read more like a geopolitical statement than a ...
Al Borland is back – because nostalgia still sells
Natural Light is the latest brand to dig into the pop culture archives, tapping 90s sitcom icon Richard Karn to connect with ...
Brand USA is faltering – and marketers can’t just spin their way out of it
Forget glossy campaign reels. The damage to Brand USA is showing up in the data – and on the faces of would-be visitors ...
Brand America is in trouble as tourists walk away. Can marketing mend its reputation?
Forget the trade wars. The real damage to Brand USA might be happening on Instagram feeds, airline dashboards and travel ...
Judge of the day: Cinn Tan Sze Ling, CMO at Pan Pacific Hotels Group
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.
Adland’s gender pay gap is widening. Is this the unorthodox fix?
Writer, producer and director Paul Burke looks to get to the bottom of the ad industry’s worsening gender pay gap and ...
Ad of the Day: Sick kids fight for every birthday in bold spot
It’s FCB Canada’s first major creative as SickKids’ new agency-of-record.
‘Clients are in a state of turmoil’ – Sir Martin Sorrell on the tariff fallout
The S4 Capital boss says President Trump’s tariffs have “increased all levels of uncertainty” among clients as trade bodies ...
The White Lotus effect: how brands got a boost from the hit show
“The White Lotus has become more than just a TV show – it’s a cultural moment that offers brands a unique opportunity to tap ...
Judge of the Day: Andrew Shepherd, senior director at Palo Alto Networks
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...
The Navy just dropped the most hardcore sneaker collab you’ll see this year
Forget hype drops. The US Navy is about to make you earn your kicks – and we mean really earn them.