The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights. Global TikTok ad revenue forecast to reach $32.4bn, an ...

The author has researched hundreds of brands to understand entertainment and selected the top 20 brands, codifying their strategies and tactics, to create a set of 8 archetypes which offer a framework ...

Amazon's ad revenue surged 19% year on year to $14.3bn, driven by AI tools like Rufus and Amelia, as well as Prime Big Deal Days. Walmart's Q3 earnings revealed e-commerce growth of 22% and a 26% rise ...