As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

Celebrities including Naomi Campbell and Burna Boy recently celebrated PrettyLittleThing's new rebrand at a party during ...

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...

Paris Jackson stepped out in another racy look during Paris Fashion Week as she arrived at the star-studded Costes party on ...

LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

Love Islanders have long been partnering with PrettyLittleThing and it’s basically a rite of passage for them at this point.

A SHOPPER has been left gobsmacked after testing out PrettyLittleThing’s rebrand.  Muinat, a fashion fan who is based between ...