Explore our top-quality fishing gear, including the best line, bait, tackle, and equipment. Backed by years of scientific innovation, trusted by anglers worldwide.

Shop Berkley® Fishing’s hard bait collection, designed for freshwater and saltwater environments. Our selection includes forward-facing sonar, crankbaits, jerkbaits, topwater baits, wake baits, …

Explore Berkley® Fishing’s range of soft baits, perfect for both freshwater and saltwater fishing. Collection includes worms, craws, creatures, frogs, swimbaits, and minnows.

Explore Berkley® Fishing's bait collection, featuring top-quality lures, soft plastics, and jigs to attract your target catch. Free Shipping over $25.

Explore our top-quality fishing gear, including the best line, bait, tackle, and equipment. Backed by years of scientific innovation, trusted by anglers worldwide.

Shop Berkley® Sale Items. Find discounted prices on Apparel, Fishing Gear, Baits, Line, and more. Each item is designed for quality, performance, and durability. Enjoy free shipping on orders over $25.

Explore our top-quality fishing gear, including the best line, bait, tackle, and equipment. Backed by years of scientific innovation, trusted by anglers worldwide.

The Berkley Krej is a revolutionary hard bait that is creating a new style of fishing called "Krejing." This lure defies conventional jerkbaiting, by working its way upwards in the water column, only to fall …

Shop Berkley’s Bass Fishing Products - your one-stop-shop for all your bass fishing needs. Explore our wide range of lures, baits, crankbaits, and terminal tackle designed specifically for bass fishing.

Shop Berkley® Fishing’s PowerBait® MaxScent collection, designed to release a super-charged scent field that attracts fish. Ideal for all anglers, our PowerBait® MaxScent baits offer a competitive edge …