Sales isn’t as complicated as it seems. It’s really easy to get caught up in all of the details. The specific, unique details of every individual buyer. The specific, unique details of every situation. The specific, unique details of every objection. But not all of those details actually matter to a deal. It’s the truth. The more complex sales looks to you, the less you have a grasp on anything. Most salespeople get the results they get because they don’t simplify. They build every situation and
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