Lowrance, a world-leading brand in fishing electronics since 1957, recently announced the launch of its new, high-resolution ActiveTarget™ Live Sonar system, revealing live-action views of fish moving in and around structure as they respond to lure presentations. This new technology delivers top-of-the-line live sonar functionality to the high-resolution HDS® LIVE Ultimate Fishing System, as well as HDS® Carbon and Lowrance’s recently introduced Elite FS™ displays – providing ActiveTarget Live S

In case you missed our HDS LIVE mapping announcement on yesterday’s Lowrance Live Webinar, the new Contour preloaded map features the greatest level of built-in charts ever available. Check the video, where Jacob Scott explains why the pre-loaded Contour is such an advantage for finding the best fishing areas faster. Contour will soon be featured in all HDS LIVE displays shipping to customers. If you purchase HDS LIVE from April 1 thru August 1, and it doesn’t feature Contour , you request it fo

Using a C-MAP chart with an HDS Carbon display makes finding a marina an easy task. For more information, visit http://www.lowrance.com | Lowrance