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How Marlboro Went from 'Ladies Only' to Global Icon

YouTubeThe Business Oddity

How Marlboro Went from 'Ladies Only' to Global Icon

In the early 1900s, Marlboro was marketed to women. Made of a special blend, it was sold in boxes with floral patterns. These 'Ladies Only' cigarettes were marketed as a safer alternative. The campaign targeted housewives and employed female models. Marlboro's female fans enjoyed their cigarettes while reading or sewing. In the 1950s, the brand ...

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