Why 4 billion people can’t use tech in their native language? Despite efforts to localize products into languages like Urdu, adoption remains extremely low – perhaps less than 5%, or even as low as one person out of 100 million Android users in a specific regions. All of these spent localization money is wasted because ultimately the customer is not getting what they want. #localization #language #translation #global #hindi #urdu | Nimdzi Insights
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