Helping someone doesn't always mean doing it for them. Sometimes it means letting them know we have their backs if they try it themselves. Video from Chick-fil-A Next 2025, in conversation with Chief Legal Officer Lynette Smith | Simon Sinek

There is an entire section in the bookshop called "Self-Help," but there's no section called "Help-Others." The most pure and effective way to help ourselves is through helping others. Ironically, you will find that the answers you seek will reveal themselves along the way. | Simon Sinek

This confrontation technique is remarkably effective in helping people see the impact of their behavior and take accountability for their actions. | Simon Sinek