The Isetta Story: How an Italian-Designed Microcar Saved BMW From Bankruptcy
autoevolution.com
The Isetta Story: How an Italian-Designed Microcar Saved BMW From Bankruptcy
The Isetta was born in Italy and featured Iso badges but it would reach new heights in Germany where it became on of BMW's most influential models
Jul 28, 2021
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#Isetta History
1957 BMW Isetta 250 “Bubble Window” Not your everyday BMW — this Isetta is one of the most unique pieces amongst our collection. The 1957 BMW Isetta 250 is said to be the most rare of its kind. Known for its iconic bubble windows, refrigerator style door, and microcar size. The history behind the Isetta from the BMW archives — “BMW was on the brink of bankruptcy in the mid-1950s. Motorcycle production was declining. Luxury vehicles like the 503 and the 507 were so expensive to produce that BMW s
1957 BMW Isetta 250 “Bubble Window” Not your everyday BMW — this Isetta is one of the most unique pieces amongst our collection. The 1957 BMW Isetta 250 is said to be the most rare of its kind. Known for its iconic bubble windows, refrigerator style door, and microcar size. The history behind the Isetta from the BMW archives — “BMW was on the brink of bankruptcy in the mid-1950s. Motorcycle production was declining. Luxury vehicles like the 503 and the 507 were so expensive to produce that BMW s
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BMW Isetta
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