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#adoftheday245 The "#Snickers - Betty White (Super Bowl)" used humor and surprise to brilliantly reinforce the brand’s core message: "You're not you when you're hungry." By featuring Betty White playing football and acting out-of-character, the ad created an immediate, memorable impact. It targeted a broad Super Bowl audience with relatable frustration and a quick, funny solution—eating a Snickers. The strategy blended celebrity appeal, universal emotion, and product relevance to drive both bran
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