Screen Test Ep. 65 – Phil Clapp, UK Cinema Association: “Ads made for the big screen really engage!”
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YouTubeDigital Cinema Media
Screen Test Ep. 65 – Phil Clapp, UK Cinema Association: “Ads made for the big screen really engage!”
Phil Clapp, CEO of the UK Cinema Association, is this week’s guest on Screen Test, with DCM’s Head of Film, Tom Linay. The two chat about why Guinness’ cinematic adverts work so well, and why ads made for the big screen have such an impact on the audience. They also give a big shout out to the UK cinema industry as a whole, having emerged ...
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