How Marlboro Went from 'Ladies Only' to Global Icon
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YouTubeThe Business Oddity
How Marlboro Went from 'Ladies Only' to Global Icon
In the early 1900s, Marlboro was marketed to women. Made of a special blend, it was sold in boxes with floral patterns. These 'Ladies Only' cigarettes were marketed as a safer alternative. The campaign targeted housewives and employed female models. Marlboro's female fans enjoyed their cigarettes while reading or sewing. In the 1950s, the brand ...
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